Marketing Through Personal Contact
Your company can spend thousands of dollars on advertising each year, hire the best marketing staff or consultants, and still miss out on acquiring clients. It is well established that the most effective method of attracting new business is through personal contact, and in today’s world of media overload it is more important than ever.
Think about it for a moment. If you found yourself in need of a new computer system, would you feel more comfortable selecting the company with the largest yellow pages ad or going with one whose head technician you had the opportunity to talk with at a recent business function?
You never know when you might need some type of service, or when someone you’ve met might need yours, so make the most of networking opportunities. Arrive early enough to mingle before the program starts, talking to as many new people as possible. Have a short introduction ready so you can present yourself confidently. Keep business cards readily accessible so you can exchange them with those who you feel are potential clients or providers, setting up an appointment to discuss business later if appropriate. A brief hello to people you have already met also keeps you in the back of their mind for potential business.
After an event make sure to follow up on any leads and send a brief note to those whose business cards you obtained saying how nice it was to meet them. By learning to keep an open mind and an open ear, you’d be surprised at how many great working relationships you can develop while having a good time!